Purple Tuesday event in Greater Manchester
Tuesday 2 November 10:00am - 10:00pm
Trafford Centre, Manchester M17 8AA
For Purple Tuesday, Greater Manchester Sight Loss Council invites shoppers, retailers and staff to experience a shopping trip as a blind or partially sighted person. The event will take place at Trafford Centre on 2 November 10am – 10pm.
More than 10% of companies have no plans to access the disability market, though it is estimated that the #PurplePound is worth £274 billion in the UK alone.
#PurpleTuesday is about raising awareness of the value and needs of disabled customers and making the customer experience accessible to all.
Greater Manchester Sight Loss Council, which advocates for the needs of blind and partially sighted people in the region will invite people to try simulation spectacles (Sim-Specs) that simulate different eye conditions. Participating retailers will be asked to perform simple shopping tasks, such as checking the price of a product or finding a piece of clothing in a particular size while wearing Sim-Specs.
Engagement Manager for Greater Manchester Sight Loss Council. Matt Cliff says: “Blind and partially sighted people want to access their local shops just like anyone else. Purple Tuesday is all about showing retailers practical steps they can take to make their shops more accessible. We are delighted that Trafford centre are supporting the Greater Manchester Sight Loss Council to raise awareness and talk directly to retailers to make shopping more inclusive for everyone.”
Greater Manchester Sight Loss Council are part of the network of councils across the country working to influence positive change.
The event at Trafford Shopping centre, from 10am will inform retailers and staff of the small changes that make shopping more accessible and enjoyable to blind and partially sighted customers.