Audio description launch at Guildhall Cinema a resounding success

The Guildhall Cinema in Gloucester has officially launched its new audio description (AD) service, marking a major step forward in making cinema more inclusive for blind and partially sighted audiences.

The initiative began two years ago when a member of Gloucester Talking Newspaper (GTN) approached West of England Sight Loss Council (WOE SLC) about making a donation to support people with visual impairments.

WOE SLC suggested the Guildhall Cinema as a perfect recipient, as it had not previously offered audio-described screenings. The SLC had previously partnered with the cinema to improve accessibility, including delivering vision awareness training sessions for staff. They also helped to test the equipment. Thanks to GTN’s generosity, the cinema has now been equipped with the necessary AD technology, enabling more people to enjoy films independently.

Audio description welcomed by local residents

The launch event, held on Wednesday 8 October 2025, welcomed local visually impaired residents to experience an audio-described screening of the new Downton Abbey film and share feedback. The response was overwhelmingly positive, with nearly 70 attendees.

• 100% of attendees said they would return for future screenings.
• 20% were new to audio description, with many noting how it enhanced their understanding of the film by highlighting key visual details and character moments.
• Two-thirds had never visited the cinema before, showing the initiative’s power to attract new audiences.

Feedback and accessibility

Guests praised the welcoming atmosphere, comfortable seating, and friendly staff. Some accessibility improvements were suggested. This included maintenance of the stair lift and hand dryer. They also suggested making the cinema’s website easier to navigate for AD listings.

During the event, the AD track was played through the main speakers so everyone could experience how it works. For future screenings, individual headsets will be available (currently five), with plans to expand as demand grows.

Yahya Pandor, Sight Loss Council Engagement Manager for the West of England, said:

“West of England Sight Loss Council extends its heartfelt thanks to Gloucester Talking Newspaper for funding the equipment and to Guildhall Cinema staff for their collaboration and enthusiasm.

This launch marks an exciting new chapter for inclusive cinema in Gloucester. This is to ensure that everyone, regardless of sight level, can enjoy the magic of film.”

 

Publication date: 22 October 2025